Cristina Lugo
From museums to private families, the intellectually curious turn to one person for how Mexico and Italy’s art, design, food and culture are truly lived.
Cristina Lugo is a cultural strategist, collector and hospitality professional operating across Mexico and Italy at the intersection of luxury travel, contemporary art, gastronomy and design.
Her career began within the sales divisions of Four Seasons and Auberge Resorts before she joined Enrique Olvera’s acclaimed restaurant group in Mexico City, becoming Pujol’s youngest Sales Director and supporting the group’s U.S. expansion during a pivotal stage of international growth.
With over two decades in luxury hospitality and cultural travel, Cristina has a reputation for highly personalized, relationship-driven journeys tailored to collectors, creatives, institutions and globally minded travelers seeking meaningful access beyond luxury tourism. She founded Morenita in Mexico City in 2017 and today divides her time between Mexico City and Milan.
“Mexico’s true travel expert.”National Geographic Travel
What we curate
Art & Culture
- International art fairs
- Artist studio visits
- Private collections
- Architecture-led journeys
- Closed-door museum experiences
- Collector advisory access
- Design & artisan sourcing
Hospitality & Lifestyle
- Private villas and hotel suites
- Chef’s-table and closed-door dining
- Yacht and aviation coordination
- Wellness and longevity
- High-security logistics
Mexico & Italy
- Cross-cultural itineraries
- Multi-generational travel
- Institutional and collector travel
- Long-stay bespoke planning
By introduction, not itinerary.
Each journey begins with a conversation, not a template, and is shaped around who is traveling, what they collect, and what they’re curious about.
Access comes from relationships built over years, not booking platforms — a table held, a studio opened, a collection shown by appointment. The result is a way of moving through Mexico and Italy that most visitors, however well-connected, never see.
Private programs are designed exclusively for one party. Salons are small-group departures of ten to twelve people built around a specific art fair, biennale or design week, hosted by Cristina herself. Both formats carry the same depth of curation and on-the-ground care. Group programs begin at ten people and three nights.
No templates. No replications.
Where we go
Mexico
- Mexico City · Art Week each February
- San Miguel de Allende
- Yucatán Peninsula · the Yucatán Art Biennale
- Oaxaca
- Baja California · ABC Art Baja and Valle de Guadalupe
- Guadalajara · Guadalajara Art Weekend
Italy
- Milan & the Lakes · Salone del Mobile each April
- Venice · the Biennale and the Redentore
- Liguria
- Piedmont · Artissima and white truffle season
- Dolomites
We also design specialized programming around the Venice Biennale, Milan Design Week, Mexico City Art Week and Guadalajara Art Week, as well as collector itineraries and architecture-led journeys. See the current calendar on our Upcoming programs page.
Who we work with
Discretion and privacy are the foundation of every engagement. Many of our clients travel as multigenerational families; many arrive through their advisors, family offices or institutions, whom we welcome from the first conversation.
- Private collectors
- International family offices
- Architects & designers
- Executives, founders & cultural entrepreneurs
- Museum patrons & trustees
- Travel advisors and their clients
Select relationships are shared on request, for contextual reference only.
Start a
conversation.
A city, a season, a table that doesn’t officially exist — start anywhere. A short note is enough; we reply personally, usually within a day.