Cristina Lugo began her career in luxury hospitality, representing resort leaders like Four Seasons and Auberge.

She later moved into Mexico City’s restaurant scene, managing acclaimed properties and, at 27, becoming Pujol’s youngest Sales Director—supporting the group’s U.S. expansion.

Cristina’s international perspective, cultural fluency, and uncompromising eye for detail led her to found Morenita Experience, a nationwide travel company that curates highly personalized journeys across Mexico and Italy, where she also lives since 2023 with her spouse, an Italian architect.

In recognition of Morenita’s distinctive market value, Entrepreneur magazine named Cristina Lugo among Mexico’s “young business leaders”. NatGeo Travel refers to her as “Mexico’s true travel expert”.

In 2017, Cristina also launched Cristina Lugo Art, a fine art advisory offering early access to standout galleries, artists, and art fairs throughout Mexico and Italy. She continues to head both agencies today.