Cristina Lugo is a cultural strategist, art collector and hospitality professional operating across Mexico and Italy.

Her career began within Four Seasons and Auberge Resorts before later joining Enrique Olvera’s acclaimed restaurant group in Mexico City, becoming Pujol’s youngest Sales Director and supporting the group’s U.S. expansion during a pivotal stage of international growth.

With over two decades of experience in the luxury space, Cristina has a reputation for highly personalized, relationship-driven journeys tailored to collectors, institutions, and globally minded travelers.

Today, Morenita curates bespoke long-form travel, complemented through advisory services with artists, galleries, fairs, and cultural programming in Mexico & Italy.

In recognition of Morenita’s distinctive market value, National Geographic Travel refers to Cristina Lugo as “Mexico’s true travel expert”.